Global Telephony Prototype

A baby on the cover of a technology magazine? Won't readers think they've picked up Martha Stewart Baby by mistake? And isn't that coverline a bit provocative for a telecommunications trade magazine — 'telephones are history'?

Legendary Esquire art director George Lois once said, "A cover is a statement. It should provoke, challenge, interest, entice, snare, grab, arrouse, titillate, excite, shock, infuriate, seduce, motivate... it should capture a reader."

We couldn't agree more.

Designed by Acme Design Company

Global Telephony Portfolio

Coverline for "Internet Future":
To him, long distance is from here to the toy box. He couldn't care less about your circuit switches and wireless local loops. To him, telephones are history. Meet the customer in your Internet Future.